WAMI水煤气

图像
A picture of a can of water by WAMI, an Italian water brand
2020年8月26日,星期三

宾夕法尼亚州亚德利- 2020年8月26日. WAMI是一个意大利水品牌, aiming to make a difference to millions of people who lack access to clean, 访问水. Its mission is to turn the ordinary act of drinking water into something extraordinary by providing 100 liters of water to people in need every time a product is purchased. As of July 2020, WAMI water is available in aluminum cans from 云顶集团糖果游戏 Bevcan Europe & 中东, further advancing the brand’s commitment to making a positive impact in the world thanks to the package format’s infinite recyclability and ability to remain within the material loop.

0年可用.44 cl大小, the cans are a product of the vision of WAMI CEO Giacomo Stefanini, whose belief is that working on packaging sustainability is a key area of focus – particularly as the B-Corp (Benefit Corporation) company looks to expand its reach into the restaurant and bar trades. They have a minimal but striking design and feature the WAMI logo on a predominantly white surface alongside brushstroke effect graphics in green for natural and blue for sparkling.

QR码, which is integrated into the design and decoration of the can, enables consumers to discover exact details of where their contribution has made a difference – sometimes identifying the individual family that received the water. Most live in isolated rural areas and need to walk long distances to retrieve drinkable water for the survival of their families.

Stefanini commented: “We see our product as consistent with a contemporary vision of the restaurant business. A business which is more and more aware of the need to create a sustainable alternative to our patterns of consumption, 同时也专注于产品设计. That is why we wanted to make our can an icon of style, allowing restaurants and bars to show their customers how proud they are to be part of the WAMI Community.”

市场部的维罗妮克·库拉拉 & 云顶集团糖果游戏 Bevcan Europe的业务发展总监 & 中东 said: “We are honored to have worked with WAMI on this project. Metal was a natural choice for the packaging substrate since its source materials are abundant and inherently circular. It is well known that once metal enters the material-to-material loop, 在那里它被一次又一次地回收, it will always be available for future use and maintain its properties forever. 在皇冠, we aim to build on this strong foundation and continue to educate consumers about the sustainable qualities of metal. Having an ambassador such as WAMI ensures the success of our sustainability message reaching far across the globe.”

今天, WAMI water in cans are available exclusively in Italy through restaurants, 现在是小酒馆和咖啡馆. Africa is the primary area of focus in terms of the aid WAMI provides, given the continent’s ongoing struggle to provide fresh drinking water to all who live there. 到目前为止, 44 projects have been completed in five different countries - Ethiopia, 坦桑尼亚, 肯尼亚, 塞内加尔, 斯里兰卡和厄瓜多尔. WAMI的理念是“买一个”, 给一个“, 也是公司努力的结果, 大约11,070 people have access to clean water both today and in the future.

关于皇冠控股有限公司.

皇冠控股有限公司., 通过其子公司, is a leading global supplier of rigid packaging products to consumer marketing companies, 以及运输和保护性包装产品, equipment and services to a broad range of end markets. World headquarters are located in Yardley, Pennsylvania. 欲了解更多信息,请访问 customer.eagle1027.com.

欲了解更多信息,请联系:

在欧洲:薇罗尼卡 Curulla,市场部 & 云顶集团糖果游戏 Bevcan欧洲业务发展总监 & 中东; Tel: 33 1 49 18 40 28; 电子邮件: 薇罗尼卡.Curulla@eur.eagle1027.com

在美国:Jon Beam, 营销经理, 云顶集团糖果游戏 云顶集团糖果游戏 North America; Tel: (215) 698-5248; 电子邮件: 乔纳森.beam@eagle1027.com

In South America: 法比奥 Braido, Commercial Coordinator 云顶集团糖果游戏 Embalagens Metalicas da Amazonia S.A.; Tel: 55 11 4529-1081; 电子邮件: 法比奥.Braido@eagle1027.com.br

墨西哥:新男友 Barney, 商务总监, 云顶集团糖果游戏 云顶集团糖果游戏 Mexico; Tel: 52 (722) 275 5810; 电子邮件: 新男友.Barney@famosa.com.mx

亚太区:Frank Koh, 高级副总裁, 云顶集团糖果游戏 Asia Pacific Holdings Ltd; Tel: 65-622 948 28; 电子邮件: 弗兰克.koh@eagle1027.com.sg

编辑咨询:Maria Ciubotaru, 助理副总裁, FINN Partners; Tel: 44 207 017 8345; 电子邮件: 玛丽亚(女名).ciubotaru@finnpartners.com

关于WAMI

WAMI is a brand with a mission: to transform daily actions into extraordinary enterprises. 这是什么意思?? With each bottle and can you guarantee 100 liters of drinking water to communities that still do not have access to it. On each bottle and can you will find a code: insert it on www.wa-mi.org and discover the stories of the family you gave water to.

它是如何工作的

The QR code lets consumers discover how their purchase made an impact.

客户的影响
  • The sustainability credentials of beverage cans advance the brand's commitment to making a positive impact in the world
  • The minimal but striking design uses color coding to identify between natural and sparkling varieties